super bowl LIV
In 2019, we helped Walmart celebrate Super Bowl LIV by giving their shoppers the ingredients needed to host an epic Miami Party. Through a Walmart Grocery Pickup magazine takeover, Frito-Lay and Pepsi products were the star of the game. A microsite on Walmart.com featured a celebrity chef and her latin-inspired recipes.
CD: Julie Beall, AD: Nicole Hodges // Created in collaboration with the Propac team and partners
MAGAZINE
Takeover of Walmart Grocery Pickup magazine featuring Chef Hoffmann’s latin-inspired, game day recipes.
MICROSITE
The magazine directed shoppers to the full Miami Party experience on Walmart.com.
