To announce the launch of our Red v Blue program, we created Snapchat Geofilters and Video Ads. The two Geofilters were available across the country, one for Nacho Cheese and one for Cool Ranch. The five different Video Ads were played during the second presidential debate in the Discover section. Along with my copywriter, I spearheaded the writing, directing, casting, and production of the videos.
While socially we focused on voting in the upcoming election, in-store we focused on voting for your favorite flavor to win Nacho Cheese or Cool Ranch themed merchandise.