doritos red v blue

The 2016 election was a time where people of all ages stood out and voiced their opinion. We wanted to bring another Red v Blue debate to the table: Nacho Cheese v Cool Ranch. We encouraged consumers to not only vote for their favorite flavor, but to simply GO VOTE.

Created in collaboration with the Doritos team at The Marketing Arm and Snapchat.

SNAPCHAT CAMPAIGN

To announce the launch of our Red v Blue program, we created Snapchat Geofilters and Video Ads. The two Geofilters were available across the country, one for Nacho Cheese and one for Cool Ranch. The five different Video Ads were played during the second presidential debate. Along with my copywriter, I spearheaded the directing, writing, casting, and production of the videos.

GEOFILTERS

POS

While socially we focused on voting in the upcoming election, in-store we focused on voting for your favorite flavor to win Nacho Cheese or Cool Ranch themed merchandise.