doritos mix arcade
To launch new Doritos Mix, we wanted to give something classic a new twist. We recreated a variety of retro arcade games through a microsite, live claw machine on Twitch, and ultimately the largest playable vending machine at the largest gaming convention—E3 in LA. We set 15 new world records, hosted a screen printing lounge, posted multiple Snapchat geofilters, and played a live action game of one of our classic arcade games.
Created in collaboration with HYFN and the Doritos team at The Marketing Arm.
2017 Webby Awards Nominee
“For me, as a lifelong gamer, playing at E3 — on a giant arcade stage no less — is a dream come true. I believe in making bold statements through music, gaming and on Twitch. That’s why this bold experience hits home.”
WEBSITE
Doritos Mix has 4 shapes in one bag, and playing off each chip's attributes, we recreated 4 classic arcade games. By winning the games or using codes off packaging, users could collect points to instantly win prizes on the digital claw machine.
TWITCH
We created a playable claw machine that was controlled through Twitch's group play. Through comments, users worked together to move the claw and win prizes.
LAUNCH EVENT AT E3
We attended the 2016 E3 conference and built a giant 60-foot playable arcade, complete with a six-foot joystick and stage underneath. During our three day event, we set new world records during the day and hosted musicians such as Steve Aoki, Wiz Khalifa, Empire of the Sun, and more at night. Inside E3's convention center, we had a massive Doritos Mix bag and a space where attendees could play the 4 classic Doritos mix games on a real arcade and receive a shirt of their choice, screenprinted right there in the booth.
SNAPCHAT GEOFILTERS
We created 3 separate Snapchat Geofilters, one for each day, to be live during our Mix Arcade events. Each filter corresponded with our event's theme: music, classic gaming, and football (specifically to go with our Madden partnership).
BOLD 50 WORLD RECORD VIDEOS
In continuation with Doritos' Bold 50 program, we set 15 new Recordsetter World Records. Below are the videos that I helped direct.
In typical Doritos fashion, for one of the records, we asked real people off the street to join us in a now-or-never epic adventure. We created a live-action arcade game of Chip Defender with a drivable chip cannon and live chips that actually exploded when struck.