cracker jack

The Cracker Jack Prize Inside Arcade, connecting the brand with a new generation of fans while maintaining their classic Americana identity. No longer do cheap plastic toys excite the target — this digital experience reinvigorated Cracker Jack’s iconic “prize inside” thematic through a retro arcade game microsite.

Play today: crackerjack.com

CD: Julie Beall, CW: Erika Gilbrech, AD: Nicole Hodges // Created in collaboration with the Propac team and partners

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WEBSITE

The site was created to look like an arcade cabinet. Featuring classics like Space Invaders and newer phenomena like Flappy Bird, we used open source games to give the Prize Inside Arcade a fun Cracker Jack theme.

 
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Custom packaging came with a brand-themed pictogram sticker. Shoppers were directed to the Arcade to solve the photo word riddle in order to unlock the games inside. Each solved riddle unlocked another game for hours of play.

1.4M CODES UNLOCKED

2.1M GAMES PLAYED