chester on the dresser
For the 31 days of October, we created a full 360 campaign aimed at bringing the TRICK back to trick-or-treat, including a children's book and miniature Chester Cheetah packaged in a designed carrier box, video experiences, a website, and a family-friendly prank posted on our social channels every single day.
Written by: Catherine Darby, Illustrated by: Valerio Fabbretti, Designed by: Nicole Hodges
Created in collaboration with the Cheetos team at The Marketing Arm.
2017 Dallas ADDYs:
Gold in Integrated Campaign/Consumer Campaign National
Gold in Online/Interactive Campaign
#1 Trending Item on Amazon’s Hot New Releases
Sold out in under 48 hours
CHILDREN'S BOOK
Chester on the Dresser: 31 Days of Halloween Mischief is a fun, interactive book that explains why Chester is bringing the trick back to trick-or-treat. He shows a family that Halloween isn't just about getting candy, but coming together, creating memories, and maybe, just maybe, starting a new tradition. The hardback book is complete with a rhyming story and a fold-out page with 31 individual pranks, one for every day of October.
VIDEO: PICK YOUR PRANK
We created a "choose your own adventure" style video using Youtube, where users receive a unique experience based on whether they click TRICK (DIY tricks) or TREAT (or is it a treat at all). As AD, I helped to direct our puppeteer, hand model, voice actor, and photographer, as well as setting each tablescape.
TRICKS
TREATS
MEDIA